Can’t Succeed at Molding ‘Commodities’?  Best to ‘Can’ That Way of Thinking

So you think a can is a can is a can? Then you probably never heard of Plastican. Since its founding in 1970 by the Clementi family in Leominster, Mass., Plastican has established a leading position in open-head pails with a line of products that demonstrate more innovation than one might expect in a so-called commodity processing operation.

Plastican Inc. Meets Customers' Needs, Develops Innovative Packaging Products

How does Plastican Inc., a supplier of rigid plastic containers with four manufacturing sites, manage to lead the market? By listening to customers.